Friday, April 27, 2018
I received many emails and phone calls. I also received the following email message this morning.
Sorry I am not interested. I can have those equipments less than almost half of those price.
I wrote back and briefly explained that it is not about the equipment. It is about what you do with the equipment. I thought I would expand on this concept today.
Our expertize is what our clients pay us for. We know a thing or two about equipment.
So it is not about the equipment… but it is about the equipment.
If you want to be in this business – become a video producer, production company, director, etc. most likely the first thing you will do (or have already done) is to search for some equipment. You’ll look at cameras and editing software. You’ll explore lighting and mikes. You’ll either go PC or Mac. There are literally hundreds of decisions you will have to make.
Just as an artist might pick out their paints and brushes. You will choose your gear. The fact is you will not only make a lot of mistakes with your purchases but when you put the equipment first you are focusing on the wrong area. You are starting off on the wrong foot.
The studio equipment you start out with is important but more imperative is how you use that equipment. If equipment is your first priority, you could go out of business within a few months to a year.
It’s not the equipment. It’s what you’ll do with it. Instead of asking questions about equipment, focus on these types of questions first.
How will you get the word out? How will you find customers? How will you price your services? Who will build your website? Who will write the copy? How will they know what to write? How will you advertise and market your services to your community? How will you learn marketing, advertising, the art of editing and filmmaking?
These are valid and important questions. There are hundreds of others as well.
It’s all about priorities… knowing which questions to ask first, second and third and having the answers readily available to you. This is where Home Video Studio comes in.
We know what to teach you first, second and third. We know the answers to your questions before you even think of them. That’s why people pay us.
So yes we have a fantastic equipment package but much more than that, we have a wonderful method of teaching you how to use your new Home Video Studio equipment. We are a short cut to creative and financial success.
Should you become a Home Video Studio Owner, you will purchase your own equipment with our counsel from our detailed shopping list. You may already have some gear – a camera, computer, and Adobe software subscription or other items. That’s fine and if you do, that will save you money upfront. Just don’t get fixated on the gear. Let’s focus on what to do with your studio equipment package and how to use it to provide you and your family the income and lifestyle you desire.
Check out our website for more info: www.myhomevideostudio.com.
May the Force be with You.
President & Founder Home Video Studio
Thursday, April 26, 2018