I received many emails and phone calls. I also received the following
email message this morning.
Sorry I
am not interested. I can have those equipments less than almost half of those
price.
Thanking
you
I wrote back and briefly explained that it is not about the
equipment. It is about what you do with the equipment. I thought I would expand
on this concept today.
Our expertize is what our clients pay us for. We know a thing or two
about equipment.
So it is not about the equipment… but it is about the equipment.
If you want to be in this business – become a video producer,
production company, director, etc. most likely the first thing you will do (or
have already done) is to search for some equipment. You’ll look at cameras and
editing software. You’ll explore lighting and mikes. You’ll either go PC or
Mac. There are literally hundreds of decisions you will have to make.
Just as an artist might pick out their paints and brushes. You will
choose your gear. The fact is you will not only make a lot of mistakes with
your purchases but when you put the equipment first you are focusing on the
wrong area. You are starting off on the wrong foot.
The studio equipment you start out with is important but more imperative
is how you use that equipment. If equipment is your first priority, you could
go out of business within a few months to a year.
It’s not the equipment. It’s what you’ll do with it. Instead of
asking questions about equipment, focus on these types of questions first.
How will you get the word out? How will you find customers? How will
you price your services? Who will build your website? Who will write the copy?
How will they know what to write? How will you advertise and market your
services to your community? How will you learn marketing, advertising, the art
of editing and filmmaking?
These are valid and important questions. There are hundreds of
others as well.
It’s all about priorities… knowing which questions to ask first,
second and third and having the answers readily available to you. This is where
Home Video Studio comes in.
We know what to teach you first, second and third. We know the
answers to your questions before you even think of them. That’s why people pay
us.
So yes we have a fantastic equipment package but much more than
that, we have a wonderful method of teaching you how to use your new Home Video
Studio equipment. We are a short cut to creative and financial success.
Should you become a Home Video Studio Owner, you will purchase your
own equipment with our counsel from our detailed shopping list. You may already
have some gear – a camera, computer, and Adobe software subscription or other
items. That’s fine and if you do, that will save you money upfront. Just don’t
get fixated on the gear. Let’s focus on what to do with your studio equipment
package and how to use it to provide you and your family the income and
lifestyle you desire.
Check out our website for more info: www.myhomevideostudio.com.
May the Force be with You.
Robert Hanley
Producer/Director/Editor
President & Founder Home Video Studio
317-358-5932
