Friday, April 27, 2018

It's not the Equipment...

I received many emails and phone calls. I also received the following email message this morning.

Sorry I am not interested. I can have those equipments less than almost half of those price. 
Thanking you 

I wrote back and briefly explained that it is not about the equipment. It is about what you do with the equipment. I thought I would expand on this concept today.

Our expertize is what our clients pay us for. We know a thing or two about equipment.

So it is not about the equipment…  but it is about the equipment.

If you want to be in this business – become a video producer, production company, director, etc. most likely the first thing you will do (or have already done) is to search for some equipment. You’ll look at cameras and editing software. You’ll explore lighting and mikes. You’ll either go PC or Mac. There are literally hundreds of decisions you will have to make.

Just as an artist might pick out their paints and brushes. You will choose your gear. The fact is you will not only make a lot of mistakes with your purchases but when you put the equipment first you are focusing on the wrong area. You are starting off on the wrong foot.  

The studio equipment you start out with is important but more imperative is how you use that equipment. If equipment is your first priority, you could go out of business within a few months to a year.

It’s not the equipment. It’s what you’ll do with it. Instead of asking questions about equipment, focus on these types of questions first.

How will you get the word out? How will you find customers? How will you price your services? Who will build your website? Who will write the copy? How will they know what to write? How will you advertise and market your services to your community? How will you learn marketing, advertising, the art of editing and filmmaking?

These are valid and important questions. There are hundreds of others as well.
It’s all about priorities… knowing which questions to ask first, second and third and having the answers readily available to you. This is where Home Video Studio comes in.

We know what to teach you first, second and third. We know the answers to your questions before you even think of them. That’s why people pay us.

So yes we have a fantastic equipment package but much more than that, we have a wonderful method of teaching you how to use your new Home Video Studio equipment. We are a short cut to creative and financial success.

Should you become a Home Video Studio Owner, you will purchase your own equipment with our counsel from our detailed shopping list. You may already have some gear – a camera, computer, and Adobe software subscription or other items. That’s fine and if you do, that will save you money upfront. Just don’t get fixated on the gear. Let’s focus on what to do with your studio equipment package and how to use it to provide you and your family the income and lifestyle you desire.

Check out our website for more info:

May the Force be with You.

Robert Hanley
President & Founder Home Video Studio

Thursday, April 26, 2018

Home Video Studio Announces Three New Studio Packages

It's our 20th Year Anniversary!
We've rolled back prices and...
...increased Studio Equipment Packages.
We're excited to announce our three new
Home Video Studio packages.
Every Home Video Studio Package includes:
Our HVS Signature Edit Desk, HVS Production Package - Sony Video Camera, Tripod, Grip, Sound, Lighting, Green Screen, Apple Computer, DVA Deluxe DVA and DVD
Automated Authoring System
and much, much more!
It's like Christmas morning when your package arrives!
Tons of gear, software and supplies.
Includes our 12 month training & support program.
Plus Twenty-one days of in person training!
The Editor - $59,990.00
The Director - $64,990.00 
The Producer - $74,990.00
Call us today to find out which package is right for you!
Here's how we work things at Home Video Studio. Every studio package comes with our Cinema Academy - 21 days of "live"in person training and our 365 days of counsel and support. You're either coming to us or we are coming to you. 

It all starts with:

Basic Training - Five days in Indianapolis. 

This is where we take you through pricing and sales and the mechanics of getting business - two very important items. You'll spend two full days with Robert Hanley and the rest of the time you'll be with our tech team. They'll take you two days of Adobe Premiere Pro and Post Production as well as a day to day operations. Plus will all all go out to dinner on Wednesday evening with our team and other new studio attendees. Basic Training Starts on Monday and ends at 4:00 pm on Friday. 

Installation Training – Five days at your location. 

We come to your place - your city and install your studio and train you. Our installer will spend three days setting up, installing and testing your studio as well as training you on the system. Robert Hanley personally travels to your location and trains you too. Robert wants to make sure you get off to the right start. There's a lot to learn and much to do. 

Advanced Training - Six days in Indianapolis. 

This is our Mini College of HVS. You arrive on Sunday. We'll have a cocktail party that night and then begin on Monday morning. Monday is all marketing – getting business. On Tuesday we’ll offer three tracks and then four tracks for Wednesday through Saturday. What will classes all of that entail? Here is a glimpse of what we will cover:

Beginning Photoshop, Photoshop for Video, Premiere Pro, Audition, After Affects, Editing and the Art of editing, Photos in Motion for Photo Keepsakes, and a bunch smaller plug ins for all of the above. Production wise, well will get into Cameras, Lighting, Greenscreen, Makeup, Sound Recording, DVA, post-production, special effects and more. We also have tracks all week covering Advertising, Marketing, Sales, Role Play, Closing the Sale, Quickbooks, Daily Operations, customer service, etc. We have events almost every night so you can get to know new owners and veterans and they can get to know you too. Plus all of the studios will usually go out to dinner and to a movie as a group. On Thursday evening we’ll have the Celebration Dinner – that is in honor of all the new studios we have for this particular training. Hopefully You!!! Training finishes up on Saturday. 

The Getaway (Our Annual Conference) – In Tucson, AZ – Five Days of Training Plus the 18th Annual Hanley Awards.

We're going back to Tucson for the second year in a row. Once again, will have our own Hollywood backlot too! It’s so cool – a Western town backlot for all five days. The Getaway will include core classes on Premiere Pro, Photoshop, After Affects, Audition, Camera, Lighting, DSLs, Sound and more but also we will be doing extreme production:

We’ll do our HVS Flight School (Drones) for a full day, There will be a five day Documentary Style Video Production Course – this is full emersion. Chris Magee from Australia will be teaching Production, Lighting and DSLR Classes. Tony and Lori Melendez will teach weddings and events. Of course we will have some really cool elective classes as well as Marketing, Sales and Advertising. Join us for the President & Founder’s Cocktail party and also compete in the 18th Annual Hanley Awards. Dust off your Tux!
All of our new packages include our support for your first 12 months after installation. You'll receive needed advertising pieces, business cards, websites, and more. 

There is a lot to building a successful Home Video Studio business. I suggest you listen to my audio program: "How to Start & Run Your Own Home Video Studio" part 1 and 2. It explains the entire HVS system.

Come to Indianapolis and attend our Show 'N Tell Saturday. We'll take you though everything about running a new studio. I know you have questions so please fell free to call!
Have a great week! You'll never know all the answers when you start, but when you take that first step it will be so rewarding. 

All you have to do is... start! Call us.

May the Force be with You.

Robert Hanley
President & Founder Home Video Studio