Thursday, January 21, 2016

Kyle Cooley in his studio.
Home Video Studio owners typically come on board armed with knowledge and experience in some of the areas required for a successful video business but not all. For instance, a highly technical person may want help with ways to market their skills, or a highly creative or gregarious person may not know much about computers and software. The beauty of HVSN is that we help new owners round out there experience with training in the areas they need to work on. That's the case with with our January Owner of the Month Kyle Cooley of Cooley Video Services, who came to us from a technical background looking to fill in the gaps to turn his love of video technology into a video business. After a few short months and still part-time, Kyle is meeting the "well-rounded" challenge, applying what he's learned, and seeing results already. "I knew I needed help filling the gaps that I had in my skills and capabilities," says Cooley, "and I didn't want to spend my time reinventing the wheel when Robert had done all the work and shown its value."

Kyle has always been intrigued by technology and gadgets. Even before computers became part of our daily lives he was a kid dabbling in all things electronic, and when personal computers came out he took the plunge, purchasing what was sure to seal the sum of all PC's - a Macintosh SE/30 complete with a black and white 9" screen. Thus began the journey that still finds him in front of a Mac, though a bit more powerful, editing video for his clients.
Growing up in Amherst, Ohio Kyle attended college at Eastern Michigan University as an Industrial Technology Education major. "That means ‘a shop teacher'," laughs Cooley. Kyle has faithfully taught for many years in the Monroe, Michigan school district passing on his love of technical and mechanical applications to appreciative students. He currently teaches Graphic Design, Drafting, Electronics and Metal shop. 

So how does the Home Video Studio story begin? "Somewhere, someplace a long, long time ago on the internet," Cooley remembers. If it's a little hazy it's because Kyle is a man of deliberation, taking about ten years to see if and how he could turn a passion into a profession. Cooley's is also a story about how a kernel of desire may lie dormant for a season or two, but the right circumstances will wake it up again.

"It definitely took a long time to happen," remarks Cooley. "I recently found an email from Robert inviting me to a Show and Tell from 2005. It's always been in the back of my mind for years but the planets definitely aligned this last year when my circumstances allowed me to take the leap."
Recently Kyle had been driving the 100 mile trip from Michigan back to Ohio regularly up to and after his father's passing as he was the executor of his estate. The day he signed the final papers with the lawyer and was heading out of town, for possibly the last time, he passed Tony and Lori Melendez's Home Video Studio in Downtown Amherst, his old home town. "I had always meant to stop in. I got all the way to the outskirts of town and said to myself that if I didn't check out their business then I would regret it forever. So I turned around and went back to their store. Tony sat down and talked with me for almost an hour and lit the fire that got me started on the path to becoming a Studio Owner."

"if I didn't check out their business then I would regret it forever."

After that chat it didn't take nearly as long to get moving, and Kyle was installed weeks afterward. He hit the ground running and has been busy since that day in July of last year.

We caught up with Kyle a few weeks ago while he was enjoying Christmas vacation and working on a customer's video project. He was gracious in offering some insights on his new business:

Do any significant days and/or projects stick out so far?
The first time a customer came in a large bin with a whole life's worth of film and a variety of video tapes, and didn't blink as they wrote a large check and went on their way. It was all I could do not to have my jaw drop before they left.

Who are some of your influences?
My parents were fantastic people who worked hard, had all the important things in life, and gave us kids everything we needed to succeed. And of course Steve Jobs deserves a shout out. If not for him all our computers and cell phones wouldn't be as near a satisfying experience as they are.

What, so far, do you deem vital to success at this business?
What's worked for me is to immerse myself in all things HVS. Listen to the conference calls. Read and reread all the guides. Read all the interviews with other owners. Look at everyone's websites and studio Facebook pages. Talk to the other owners and get their opinions on different things. While I was waiting for my install I listened to every conference call back to 2012. That really made me feel like I knew most everyone in the HVS family it really fired me up and gave me the confidence to pursue the dream.

What are some goals?
Grow the business and put my 3 girls through college. And there's this store front I have my eye on ;-)

What part of the business comes easy for you? What part of the business is difficult?
I love the technical stuff even when it's hard. I'm always trying to make the workflow run quicker/easier while still keeping a quality final product. I love it when 3 or 4 projects are whirring along at the same time. On the difficult side, I'm not a natural people person which makes a few things a little more challenging, but I'm working at it and getting better every day.

Any sayings, quotes, or aphorisms that you adhere to that apply to your business?
To the steady goes the prize. Or as my Dad used to say: Inch by inch it's a cinch. Corny but true.

What are some prominent lessons you've learned so far?
Stick with the plan and don't overthink things. You don't have to do everything at once but you have to keep plugging away at it.

Congratulations to Kyle Cooley of Cooley Video Services in Monroe, Michigan our Studio Owner of the Month!

Kyle Cooley
Monroe MI

If you would like to find our more about becoming a Home Video Studio Owner call 800-464-8220 or go to

Thursday, January 14, 2016

What steps will you take this year to make owning your own Video Production Company a reality?      

The new year is here! Have you set your goals? Are you ready to achieve your dreams?

Or… are you stuck in a dead end career? Doing the same thing as last year… That is dull and you know it. You’re sick of it.

My name’s Robert Hanley and I can help you to make a smooth transition from where you are now where you want to be: running your own Home Video Studio.            

It’s a great life really. I get up each morning and look out the window. Rain, snow or shine I know I don’t have to drive to work. In fact, I never go to work!

I run my own Home Video Studio. I love video and I love helping other people start studios. Both are my passion so it is not work. I love what I do. Do you?

Do you love what you do every day? If not then make a change.

After all it’s a new year! Are you going to make a difference? Are you going to take a chance?

You didn’t win the Power Ball and neither did I but we can still change our world!

You’re on our list so at one time you had a dream of making money with video. What happened to that dream? Did you run out of money? Friends talked you out of it? Your spouse said no? You started a video business on your own and are now wildly successful? Or worse, you started and you are stuck in a rut?

Most people are in a rut. Don’t feel bad. It happens to the best of us.

America is the land of opportunity. It’s my job to get you out of that rut… if you want to start your own Home Video Studio.  That is my area of expertize.

I know how to raise the money to get your studio started. I know how to convert 401ks with no penalty. I know how to leverage opportunity and I know what holds you back. You. You hold yourself back. Don’t feel bad. I hold me back too.

I also know how to make big money in this business.  It is easy if you follow my plan. I’ve made over $10,000.00 in the past ten days and for most of that time, I was not even in my studio! I was in Las Vegas!

You’ve got to have faith.  I can’t give you that. It comes from within.

Call me at 1-866-714-1956 and let’s chat about your dreams and Home Video Studio. I am sure you have questions. I’ve got answers.

Also, if you have zero interest, let me know so I can take you off of our list. 

Okay… two things to remember: 1. If you do the same thing as yesterday and the day before you are going to get the same results. 2. If you take even one small action today towards owning your own Home Video Studio you will get the ball rolling and eventually make it happen.

Call me: 317-358-5932. This is my cell and I am always available!

May the Force be With You!

Robert Hanley
Founder & President
Home Video Studio